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Feature Article:

How to use keywords to improve your ranking in search engines.
The importance of keywords Keywords or key phrases you choose will determine how your site is positioned in the search engines. It is always better to have lots of pages each focusing on a small group of keywords. This will give them more...
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X-Ray Specs, Turning 30 and Achieving Website Success

Additional Reading

I was writing the final chapter of my book on website marketing a few weeks ago and was wondering how far I'd progressed with it in the past nine months so I ran a word count. 44559 words.

And you know what this told me? Precisely nothing. Nothing of the tips and advice contained in the book or its likelihood of becoming the next global Bestseller.

Last week I looked in the mirror at the 30 year old staring back at me and thought:

"30? What does this number actually mean though?"

Precisely nothing.

Hey Numb Nuts! Do You Know The Number Of Numbers That Are Numbing Your Thinking?

You do this Numb Nuts Number Obsessing with your website, I know you do. In fact - YOU know you do but guess what - the numbers tell you precisely nothing! Here's some numbers you might be numbing your thinking with:

  • The number of pages viewed on your website every month

  • The number of visitors coming to your website every day

  • The number of your ranking in Google for your most important key phrase

  • The number of your global traffic ranking according to Alexa.com

  • The number of people that signed up to your mailing list yesterday

  • The number of people that visited your website using a Mongolian Internet Service Provider

These numbers mean precisely nothing. On their own they are worthless. Accumulatively they mean slightly more than nothing. Why? Because none of them put cash in your bank account.

Enough Is Enough!

Next time you share war stories with another website owner ask them the question:

"How is your website performing?"

I bet you that not one single person will respond with a comment relating to the most important number of all - PROFIT! I see this all the time in business:

Michael: "How's business going?" Anon: "Yeah, good. Quite good, we're doing okay."

What?! Have these people lost their minds?! Let us consider some better responses:

Michael: "How's business going?" Anon: "Brilliant - we are now operating at twice the level of profitability of last year"


Anon: "Last month we made more profit than we made the whole of the first quarter!"

Start to do this with your website - I dare you. Forget the statistics. Bin the hit counters. Throw out the mailing list numbers.

How much profit has your website made you this year? Scared to answer? Don't know the answer? Then surely you're just throwing money away by having one aren't you? You're steering your ship blind-folded.

In fact - you are running on guesswork - the world's most ineffective business fuel.

No Matter How Old You Are You Need To Wear Glasses

Have I finally lost my marbles on this one? No siree. It's true. You need to wear glasses the whole time you conduct business and when you make any decision relating to your website.

You need to wear PROFIT-TINTED spectacles that enable you to focus constantly on whether what you are doing will generate profit for your business.

Wearing your profit-tinted spectacles means that playing the little animated game an associate sent you when you're supposed to be completing that marketing project will be impossible.

Your profit-tinted spectacles work just like X-Ray specs - the only difference is that it's your daily To Do List that gets stripped down to the bare essentials and not the person you look at whilst wearing them.

Pick a number, any number? No, pick profit - it's the best number there is.

Michael Cheney

Author of The Website Marketing BibleTM

Download Your FREE Sampler Of The Website Marketing BibleTM Now And Get FREE Bonuses Worth 159 ($288): http://www.websitemarketingbible.com


More Reading:

Google Loosing Fan Base

Super Affiliate Strategies Part 2

The Most Valuable Asset in Marketing Do YOU have It

The Number One Reason Most Websites Fail

8 Ways To Get People To Visit Your Web Site Again and Again

13 Techniques That Boosts The Power Of Your Resource Box

Search Engines 101 Search Engines Explained

Four Tips For Getting More Mileage From Your Articles

The Idiots Step By Step Guide To Blogging for Profit

A Disturbing Trend in Reciprocal Linking

Google Loosing Fan Base?
"Nothing last forever but the Earth and sky." - from Dust in the Wind by Kansas. Google has spent the last year evolving from a search engine to a giant media corporation. At birth Google was worried about only one thing, search - and that...
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Super Affiliate Strategies Part 2
If you are an affiliate that is trying to promote an affiliate program, then I don't need to tell you it's not a walk in the park, unless you know what to do. With that in mind, this is one of the main reasons I decided to write a sequel article...
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The Most Valuable Asset in Marketing - Do YOU have It?
The single most important attribute for a successful Network Marketer is often lacking, and yet it is the easiest to possess. Do YOU have it? INTEGRITY - The quality of possessing and steadfastly adhering to high moral principles or...
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The Number One Reason Most Websites Fail
Failure, just like success, is measured differently by each and every one of us. What one man treats as success another may view as failure. For the purposes of this article a website that fails is one that fails to attract and convert enough...
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8 Ways To Get People To Visit Your Web Site Again and Again
1. Polls Hold an interactive poll on your web site. Ask visitors a poll question. Have them e-mail their vote or opinion. People love to give their 2 cents worth. They would also like to read the results the next day or week on your...
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