[an error occurred while processing this directive]


Feature Article:

Yellow Page Advertisers: Your Calls are Going to Decrease -Here's the Remedy
Response rates to Yellow Page advertising are declining There's no getting around it, traditional Yellow Pages are in trouble. Fewer people use them every year. Even the best- pulling ad in the section isn't getting the number of callers or...
...Read More

[an error occurred while processing this directive]

Personalize Your Headlines For Increased Profits!

Additional Reading

Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing but should be used in other formats as well.

If you can make the person feel that you are talking directly to them you will normally win their trust which will in turn lead to a sale.

So, rather than trying to hit the broadest audience possible by making the headline of your sales letters, ads, or emails generic, break the group down into small niches and address each niche individually. This does not need to create a lot of extra work, many times it only requires changing the name of the group in the headline of your letter or ad. This can be accomplished easily with word processing or mail merge tools.

Some headline examples include (simply replace the square brackets and enclosed words with your target audience):

[firstname], Have you seen this yet? {email}

Attention [Small Business Owners]! Here's How To INSTANTLY Get All The Customers You'll Ever Want! Discover The Little Known Secrets Of Getting More Customers In A Month Than You Now Get All Year--That Your Ad Agency Will Never Tell You! {headline for a classified ad or sales letter - simply change the target market for your niche market and change 'Customers' to Clients, Patients, Recruits, Prospects, Leads, etc. to fit your target audience.}

Attention [Internet Marketers]! 'Is Your Marketing Being Attacked By Time Sucking Vampires?'

'Getting Ready To [Retire]? Hot Tips For Those About To [Retire]!' {For a travel agency this could read, 'Getting Ready To Travel? Hot Tips For Travelers!'

...or for a tighter niche market, within the travel industry, how about, 'Getting Ready To Travel Overseas? Hot Tip For Overseas Travelers!'

...or lets focus on vacation travelers with the following, 'Looking For That Great Vacation Spot? Hot Tips On The 10 Best Places To Spend Your Vacation This Year!'}

...or how about this one from the cover of Reader's Digest: 'Got Back Pain? New Cures'

Each of these headlines, personalizes the message to a specific person or group. When your reader scans the headline, if they recognize their name or a group to which they belong, they will stop and read more of what you have to say, because it applies to them.

For those who are not members of the target group, they will just move on, but that's OK, they were not going to buy whatever you had to offer anyway. So by filtering out those who are just passing through, you can more accurately target your message to, and get the attention of, those most likely to respond to your call to action, whatever that may be.

The tighter match your headline message has to your audience, the better will be your response.
About the Author: George Dodge has worked on the Internet since 1994 developing, and serving as webmaster for, numerous government and commercial websites. One of his commercial sites focusing on headline copywriting is http://www.Headline-Creator-Pro.com where you can get your copy of a headline creating software that enables you to create winning headlines quickly with push-button ease.


More Reading:

The Keys to a Great Logo

How Most Millionaires get to be Millionaires

Play it Again Sam

Getting Noticed

Brand Lo o o o o ve

Loyalty Programs May Keep Customers Coming Back But First Youve Got to Earn their Trust

For All Those People Who Struggle With Benefits and Features

Want to Increase Your Online Sales Make Sure That Your Web Site Has a Unique Selling Proposition

3 Tips For Writing Better Headlines

Postcards Make It Rain Referrals

How Heavy Hitters Avoid Rejection Working MLM Leads
“But, these people are telling me NO and I don’t like the way that feels,” he told me. “The same rejection, real or imagined, that make some people $10,000 per month in this industry will cause others to abandon their dreams,” I replied. ...
...Read More

Are You Getting The Most Out of Your Ezine?
There are two reasons to publish an ezine. 1.) Give people information about your site, your product, or your industry. 2.) Keep your website information in front of people for as long as you can without having to spend more money to do...
...Read More

“Super Verbs” Really Move Your Copy
Run or hustle? Eat or devour? Move or scurry? You can boost the power of your copy by boosting the quality of verbs you use. Verbs show action, and the way you describe that action can have a dramatic bearing on your readers. Why would you...
...Read More

Getting Looked Over, Without Getting Overlooked: Writing for Scanners and Skimmers
* Scanning and Skimming Practices * Whether you're writing e-mail messages or Web site sales letters, you need to know how to hold the attention of different types of readers. Even the readers that don't actually "read." Most readers will...
...Read More

Open the Door to More Business with Your Ideas
Visualize your business as a building. Whether you are an architect, lawyer, coach, graphic designer or accountant, to bring in more clients, you need to make it easy for them to enter. The more doors you create and open the more prospects will...
...Read More

[an error occurred while processing this directive]

[an error occurred while processing this directive]

[an error occurred while processing this directive]

[an error occurred while processing this directive]